New Ontologies

Field studies from the frontier

Expressive essays about founders and early stage teams

Field studies

2–3 weeks embedded with companies and founders pursuing their life's work.

Crosby: The Inner Workings of a Neofirm

Selling outputs instead of hours

Work messaging for agent-human collaboration

Study no. 3 — currently embedded

Two weeks into a new company. Publishing soon.

Hangouts

Interviews and drop-ins.

Raindrop: How to Protect the World from Agent Failures

Justin Mares: Scaling a Bone Broth Empire to $100s of Millions, and How To Prevent Chronic Disease

Tomo and Hard Launch: How to Launch Out of Stealth and Bet On Your Friends